About Us

LucidTalk Limited is a new recently formed company based in Northern Ireland. Its mission is to provide professional, in-depth polling and market research services to public, private, media and political and public affairs organisations, in Northern Ireland, Ireland, and Britain.

LucidTalk offers a full Polling/Market Research service including using skilled and trained ‘polling teams’, that can initiate and complete polling projects at short notice, but still with the highest level of professionalism, detail, and accuracy. This enable’s LucidTalk clients to reach their goals in a timely and cost efficient manner.

Fully aware of the market sensitivity of the results and data obtained from a polling/market research project, LucidTalk can and will guarantee that all members of our project team(s) from directors to researchers are aware of, and commit to, total confidentiality.

LucidTalk uses the latest polling/market research technologies and predictive methodologies thus ensuring the highest accuracy and most detailed and up-to-date results from each polling/market research project.

  • + Position: Managing Director
  • + Part of: The Team

LucidTalk was founded by Bill White, a mathematics/statistics graduate, who has worked at the highest level in the ICT industry for 25 years, and gained significant business and project-management experience, plus key knowledge of the latest polling/market research technologies. In addition, Bill has in-depth ‘frontline’ polling and market research experience having worked on several major political polling projects in Britain (including London and Manchester). This included projects for the ‘Big Name’ UK based polling organisations and two major UK political parties (Labour and the Liberal Democrats) during the 1980’s and 1990’s.

Since returning to Northern Ireland, Bill has actively supported local political parties, government, and private sector organisations with polling, polling consultancy, and market research. This has allowed him to build up a wide range of contacts within all Northern Ireland political parties, and business and government sectors.