LucidTalk are running monthly Opinion Panel 'Tracker Polls' during the build-up to the May NI Assembly election, and EU referendum in June.
These will be regular 'Monthly Tracker' polls of the established LT 1,200 member Northern Ireland Opinion Panel. The LucidTalk Opinion Panel consists of Northern Ireland residents (age 18+) and balanced by gender, age-group, area of residence, and community background, in order to be demographically representative of Northern Ireland.
The objective of these scheduled and regular monthly 'Tracker' polls is to research opinion on key issues at key points in time during this critical pre-election period + track changes in trends and opinions about key topics and issues on a monthly basis. These key issues include: Political Party popularity, Party Leader ratings, Key election issues, and EU referendum opinion.
For this 'March Tracker' poll-project our 1,400 member NI Opinion Panel was targeted, and invited to participate, and 970 full responses were recorded in terms of the final results.
Polling was carried out by Belfast based polling and market research company LucidTalk. The project was carried out online for a period of 60 Hours from 10am 30th March to 10pm Friday 1st April 2016 (60 Hours). The project targeted the established LucidTalk Opinion Panel (1,400 members) which balanced by gender, age-group, area of residence, and community background, in order to be demographically representative of Northern Ireland. 1,022 full responses were received, and a