LUCIDTALK OPINION PANEL TRACKER POLLS - May 2016:
LucidTalk are running monthly Opinion Panel 'Tracker Polls' during the build-up to the May NI Assembly election (now past), and EU referendum in June.
These are regular 'Monthly Tracker' polls of the established LT Northern Ireland Opinion Panel (now over 1,800 members). The LucidTalk Opinion Panel consists of Northern Ireland residents (age 18+) and is balanced by gender, age-group, area of residence, and community background, in order to be demographically representative of Northern Ireland.
The objective of these scheduled and regular monthly 'Tracker' polls is to research opinion on key issues at key points in time during this critical pre-election period + track changes in trends and opinions about key topics and issues on a monthly basis. These key issues include: Political Party popularity, Party Leader ratings, Key election issues, and EU referendum opinion.
For this 'May Tracker' poll-project our now 1,940 member NI-Wide and representative Opinion Panel was targeted, and invited to participate, and 1,090 full responses were recorded in terms of the final results.
Polling was carried out by Belfast based polling and market research company LucidTalk. The project was carried out online for a period of 60 Hours from 10am 17th May to 10pm 19th May 2016 (60 Hours). The project targeted the established LucidTalk NI-Wide Opinion Panel (1,940 members) which is balanced by gender, age-group, area of residence, and community background, in order to be demographically representative of Northern Ireland. 1,343 full responses were received, and a data auditing process was carried out to ensure all completed poll-surveys were genuine 'one-person, one-vote' responses, resulting in 1,090 responses being considered in terms of the final results, and that the 1,090 responses received was demographically representative of Northern Ireland.