LUCIDTALK BROADCAST-VIDEO REPORTS
(A) December 2016 - NI Tracker Polls (including pre and post 'RHI controversy' poll analysis) - Broadcast-Video 
(B) A 2016 'Review of the Year' Broadcast-Video

LucidTalk run, and have been running, regular Northern Ireland (NI) Opinion Panel 'Tracker Polls' every 2-3 months to constantly gauge and estimate NI public opinion on a wide range of issues e.g. politics, business, consumer, lifestyle etc. Here we present the report from our NI-Wide December 2016 Tracker poll - which also includes specific analyses of pre and post RHI controversy views related to the NI Political leaders ratings .

The polls are regular 'Tracker' polls of the established LT Northern Ireland Opinion Panel (now over 5,000 members). The LucidTalk Opinion Panel consists of Northern Ireland residents (age 18+) and is balanced by gender, age-group, area of residence, and community background, in order to be demographically representative of Northern Ireland.

The objective of these scheduled and regular 'Tracker' polls is to research opinion on key issues at key points in time + track changes in trends and opinions over time about key topics and issues on a regular basis.

For our December 'Tracker' poll-projects we ran two polls - one pre the RHI controversy, and one post the RHI controversy breaking in the media.  Our now over 5,000 member NI-Wide and representative Opinion Panel was targeted, and invited to participate, and over 3,500 responses were received across both poll-projects.

Our first Video-Broadcast report covers the results from these December 2016 NI Tracker poll-projects - Click Here: NI OPINION PANEL TRACKER POLLS - December 2016

Methodology:

Polling was carried out by Belfast based polling and market research company LucidTalk. The project was carried out online for a period of 60 Hours from 11am 30th November to 11pm 2nd December 2016 (60 Hours) - pre RHI controversy, and from 17th to 19th December 2016 (50 hours) - post RHI controversy. The project targeted the established LucidTalk NI-Wide Opinion Panel (5,000 members) which is balanced by gender, age-group, area of residence, and community background, in order to be demographically representative of Northern Ireland. Over 3,500 full responses were received across both poll-projects, and a data auditing process ensured all completed poll-surveys were genuine 'one-person, one-vote' responses, and also to ensure a robust NI representative sample of opinion. This resulted in 1,080 responses being considered in terms of the final results for each of the poll-projects, and that the 1,080 responses received and used represented a demographically representative sample of Northern Ireland. 

 + For our 'Review of 2016' Video-Broadcast - 
Click Here: REVIEW OF 2016 - Video-Broadcast