JANUARY 2017 - NI OPINION PANEL 'TRACKER' POLL REPORT

LucidTalk run, and have been running, regular Northern Ireland (NI) Opinion Panel 'Tracker Polls' every 2-3 months to constantly gauge and estimate NI public opinion on a wide range of issues e.g. politics, business, consumer, lifestyle etc. Here we present the report from our January 2017 NI-Wide Opinion Panel Tracker Poll - this is the first of our three per NI Assembly Election NI Opinion Panel 'Tracker' polls researching NI representative opinions and views during the build-up to the NI Assembly Election on 2nd March 2017. For these polls we will be researching voting intention, 2nd preference voting intention, Election issues, NI Political Leader Ratings etc..

The polls are regular 'Tracker' polls of the established LT Northern Ireland Opinion Panel (now 6,747 members). The LucidTalk Opinion Panel consists of Northern Ireland residents (age 18+) and is balanced by gender, age-group, area of residence, and community background, in order to be demographically representative of Northern Ireland. For this January 2017 poll-project our now 6,747 member NI-Wide and representative Opinion Panel was targeted, and invited to participate, 2,437 full responses were received and 1,580 responses (researched to be a robust and accurate sample of NI opinion) were used to determine the final results.

January 2017 NI Opinion Panel 'Tracker' Poll - Full Results Report - Click Here: 
NI OPINION PANEL TRACKER POLLS - January 2017

Methodology:
Polling was carried out by Belfast based polling and market research company LucidTalk. The project was carried out online for a period of 60 Hours from 11am 26th January 2017 to 11pm 28th January 2017 (60 Hours). The project targeted the established LucidTalk NI-Wide Opinion Panel (6,747 members) which is balanced by gender, age-group, area of residence, and community background, in order to be demographically representative of Northern Ireland(NI). 2,437 full responses were received and a data auditing process ensured all completed poll-surveys were genuine 'one-person, one-vote' responses, and also to ensure a robust NI representative sample of opinion. This resulted in 1,580 responses being considered in terms of the final results, and that the 1,580 responses received and used represented a demographically representative sample of NI - producing results that were representative of NI Opinion to within an error of +/-3%.