FEBRUARY 2017 - NI OPINION PANEL 'TRACKER' POLL REPORT

LucidTalk run, and have been running, regular Northern Ireland (NI) Opinion Panel 'Tracker Polls' every 2-3 months to constantly gauge and estimate NI public opinion on a wide range of issues e.g. politics, business, consumer, lifestyle etc. Here we present the report from our late February 2017 NI-Wide Opinion Panel Tracker Poll - this is the last of our three per NI Assembly Election NI Opinion Panel 'Tracker' polls researching NI representative opinions and views during the build-up to the NI Assembly Election on 2nd March 2017. For these polls we researched voting intention, second preference voting intention, election issues, NI Political Party Ratings etc..

The polls are regular 'Tracker' polls of the established LT Northern Ireland Opinion Panel (now 6,926 members). The LucidTalk Opinion Panel consists of Northern Ireland residents (age 18+) and is balanced by gender, age-group, area of residence, and community background, in order to be demographically representative of Northern Ireland. For this January 2017 poll-project our now 6,926 member NI-Wide and representative Opinion Panel was targeted, and invited to participate, 3,011 full responses were received and 1,580 responses (researched to be a robust and accurate sample of NI opinion) were used to determine the final results.

Late February 2017 NI Opinion Panel 'Tracker' Poll - Full Results Report - Click:
NI OPINION PANEL TRACKER POLLS - February 2017

Methodology:
Polling was carried out by Belfast based polling and market research company LucidTalk. The project was carried out online for a period of 60 Hours from 11am 24th February 2017 to 11pm 26th February 2017 (60 Hours). The project targeted the established LucidTalk NI-Wide Opinion Panel (6,926 members) which is balanced by gender, age-group, area of residence, and community background, in order to be demographically representative of Northern Ireland(NI). 3,011 full responses were received and a data auditing process ensured all completed poll-surveys were genuine 'one-person, one-vote' responses, and also to ensure a robust NI representative sample of opinion. This resulted in 1,580 responses being considered in terms of the final results, and that the 1,580 responses received and used represented a demographically representative sample of Northern Ireland - producing results that were representative of NI Opinion to within an error of +/-3%.