LATEST LUCIDTALK REVIEWS AS PUBLISHED IN THE BELFAST TELEGRAPH (online):  
 
We enclose here the latest reviews and commentaries from LucidTalk as published on the Belfast Telegraph (online) - (a) A review of the US election polling including a reference to LucidTalk's Facebook post on the 27th October regarding our accurate online polling methods, and which includes a link to a US Poll review article which predicted a Trump win!, and (b) A review of how accurate the UK EU Referendum polling actually was - including LucidTalk's last (spot-on - accurate) NI EU Referendum poll three days before Referendum day.
Here are the two articles (just click on the title of the applicable article below) - along with (c) the link to the LucidTalk Facebook post (27/10/16 - 12 days before the US election) covering the three top US poll companies we track and whose methodologies we use for our NI polls, and (d) the direct link to the US Poll review article (published on the same LT Facebook post 27/10/16 - 12 days before the US election) which predicted a Trump win!:

(a) US Election Polling
(b) UK EU Referendum Polling
(c) LT Facebook Post on 27/10/16 - 12 days before US election 
(d) Link to US Election review article predicting a Trump win
(published by LT as part of (c), 
27/10/16 - 12 days before US election) 

LUCIDTALK NI-WIDE TRACKER POLL - September 2016:

LucidTalk are running, and have been running, regular Northern Ireland (NI) Opinion Panel 'Tracker Polls' every 2-3 months to constantly gauge and estimate NI public opinion on a wide range of issues eg politics, business, consumer, lifestyle etc. Here we present the report from our NI-Wide September 2016 Tracker poll.

The polls are regular 'Tracker' polls of the established LT Northern Ireland Opinion Panel (now over 3,000 members). The LucidTalk Opinion Panel consists of Northern Ireland residents (age 18+) and is balanced by gender, age-group, area of residence, and community background, in order to be demographically representative of Northern Ireland.

The objective of these scheduled and regular 'Tracker' polls is to research opinion on key issues at key points in time + track changes in trends and opinions over time about key topics and issues on a regular basis.

For this September 'Tracker' poll-project our now over 3,000 member NI-Wide and representative Opinion Panel was targeted, and invited to participate, and 1,582 full responses were recorded in terms of the final results.

Methodology:

Polling was carried out by Belfast based polling and market research company LucidTalk. The project was carried out online for a period of 60 Hours from 11am 21st September to 11pm 23rd September (60 Hours). The project targeted the established LucidTalk NI-Wide Opinion Panel (3,041 members) which is  balanced by gender, age-group, area of residence, and community background, in order to be demographically representative of Northern Ireland. 1,582 full responses were received, and a data auditing process was carried out to ensure all completed poll-surveys were genuine 'one-person, one-vote' responses, and also to ensure a robust NI representative sample of opinion. This resulted in 1,080 responses being considered in terms of the final results, and that the 1,080 responses received and used represented a demographically representative sample of Northern Ireland. 

FULL REPORT - click on link below:
SEPTEMBER 2016 LUCIDTALK 'Tracker' POLL REPORT

LATEST LUCIDTALK REVIEWS AS PUBLISHED IN THE BELFAST TELEGRAPH
 
Just in case you missed them - here are the two latest reviews from LucidTalk as published in the Belfast Telegraph (online) - (a) A review of the demand for polling regarding the NI border following the UK's Referendum decision to leave the European Union - though NI itself voted to remain in the EU, and (b) A review of LucidTalk's own NI EU Referendum polling and how we predicted the NI result to within only a 1% error.
 
Here are the two articles (just click on the title of the applicable article below):

(a) Polling regarding the NI border.

(b) LucidTalk's accurate EU Referendum polling of NI.

 

LUCIDTALK NI OPINION PANEL 
PRE EU REFERENDUM POLLING - accurate to within 1%

LucidTalk's last pre EU Referendum poll, which was held last week (15th to 17th June - 1,075 NI representative sample), predicted a NI REMAIN victory with that actual poll result forecasting 52% REMAIN to 38% LEAVE with 10% undecideds - as published in the NI SUN newspaper on Monday 20th June. This translated into a final forecast of 57% REMAIN to 43% LEAVE - if we exclude the undecideds (or we assume in the end the undecideds split 50/50 in the actual vote).

The final NI result was 56% Remain, 44% Leave - so LucidTalk, with their last pre EU Referendum poll, forecast the NI result to within 1% of error.

Commenting on their NI EU Referendum polling, LucidTalk Managing Director Bill White said 'This is a very accurate polling performance. We have been running regular monthly NI EU Referendum Tracker polls with our NI representative Opinion Panel since last December, and we recorded the steady trend towards Leave in all our polls since January. Not to the extent that Leave were ever going to win in Northern Ireland, but all our monthly polls tracked the trends accurately and steadied at around 56-57% Remain (excluding undecideds) in both our May and mid-June polls i.e. our last two polls before the actual referendum'.
 
Bill White added 'This proves that our established NI Opinion Panel which we regularly use for our online polling, is now the gold standard for accurately ascertaining NI opinion. In addition, it's been proved from the national UK Referendum result that robust, professional, and targeted online polling, is going to be the general gold standard for polling in the future. Remember the majority of the national UK online polls consistently predicted a Brexit, albeit within the context of a close result - and the UK result was close'.