Erin Reddy, Dee Campbell and Helen McCarthy at the Central Count Centre in Dublin Castle, Dublin as votes are continued to be counted in the referendum on same-sex marriage.

The Southern Ireland polling companies did well with the same-sex marriage referendum – their predictions were pretty good, and one polling company RedC predicted the result spot-on. Here we look at their methodology and show how LucidTalk also use the same methodology with their Opinion Panel polls.

Here is Bill White (MD – LucidTalk) talking about the South Belfast tallies from the general Election 2015. Tallying at the count is a bit like an exit-Poll and is a very accurate way of predicting the result several hours before the official result announcement. More importantly it shows the patterns of support for each party in various parts of the targeted constituency.