LucidTalk Polling projects are usually carried out by using a combination of three channels:

1. Direct Door-to-Door contact

Some Polling participants may wish to be contacted directly on their door-step when a Polling project is being carried out. Demographically these tend to be people who are more elderly, retired, and/or people from social groups D&E who are sometimes not comfortable with the ‘work’ of direct mailing their views, or using the Internet.

2. Direct Telephone Contact

Some people may prefer the use of direct telephone contact in order that their views can be collated. These people tend to be from younger age groups, and/or from dual-income families who have work commitments and also have a large amount of leisure time activities.

3. Confidential Direct mail

This would be carried out by the polling participant/ panel member completing a Questionnaire and returning it to an ‘Independent Adjudicator’ via reply-paid mail. This channel is usually used by people who are most concerned about confidentially, and concerned that their views cannot be traced directly back to them.

Using a mix of all the above communication channels, will ensure that any proposed Polling Projects will produce the highest possible accuracy in the results, and which will fairly represent public opinion in Northern Ireland.