LucidTalk Polling projects are usually carried out by using a combination of three channels:
1. Direct Door-to-Door contact
2. Direct Telephone Contact
3. Confidential Direct mail
This would be carried out by the polling participant/ panel member completing a Questionnaire and returning it to an ‘Independent Adjudicator’ via reply-paid mail. This channel is usually used by people who are most concerned about confidentially, and concerned that their views cannot be traced directly back to them.
Using a mix of all the above communication channels, will ensure that any proposed Polling Projects will produce the highest possible accuracy in the results, and which will fairly represent public opinion in Northern Ireland.