LucidTalk ‘Market Connect’ is a specifically designed package of LucidTalk services (including polling), aimed at researching opinion, and in addition, informing a local community or targeted audience about the specific subject and/or issue being researched. It is a pro-active form of polling and market research, combining accurate researching of opinion, whilst enhancing the knowledge of, and informing the local community about, the factors and issues relating to a particular subject area. This enhances the understanding within a market or area about the key issues, and opinions, relating to a specific subject topic e.g. educational services in a geographic area etc. Each ‘Market Connect’ project is individually designed for each project, and comprises:
a) A Pre-Project monitor Poll - carried out before any of the main community interaction projects highlighted in (b), (c), and (d) below take place.
b) Focus groups – in-depth research with 10-15 invited participants.
c) Opinion Caucuses - These are larger 'Public Interaction' events which are open to the public, and/or ‘invited audience’ type events.
d) One-to-One ‘Deep’ Interviews - direct, detailed interviews, with key individuals connected with the targeted community. These individuals would usually have expertise in, and/or a deep interest in, issues related to the targeted subject and could be e.g. community leaders, elected representatives, business leaders etc.
e) Interest Group ‘Deep’ Interviews - direct, detailed interviews, with small groups (5-8) who usually have expertise in, or a deep interest in, issues related to the targeted subject.
f) A Post-Project monitor Poll - similar in structure to the pre-project monitor Poll, carried out after all of the main community interaction projects highlighted in (b), (c), and (d) above have taken place. The key aim of this Post-Project monitor Poll is to compare to the Pre-Project Monitor Poll and thus obtain a measured ‘before’ and ‘after’ view of opinion.
LUCIDTALK – Project Deliverables
The LucidTalk Community Connect project deliverables, will include:
Full Quantitative and Qualitative analysis + Full Ongoing Reporting
Recorded comments: Made by poll participants during the poll project - Qualitative Analysis.
Ongoing and final reports: Which will include data tables, statistical analysis, summary and outline of approach, commentary, and a full report of all the collated results and data. Senior Management presentation: Which will include a ‘high level’ report on the key poll- project results, plus management level interpretation, commentary and analysis of results.
Option of Two (2) Half-day Training workshops: Apart from the normal liaison meetings, and project progress and review meetings, LucidTalk offer pre-project and post-project workshops. Pre-project workshops include: Survey design, approach, and methodology.
Post-project workshops include: presentation of the final report(s), in-depth results, ‘drill-down’, and cross-reference analyses.
Full and ongoing training, advisory, and consultancy services: LucidTalk offer full support in terms of presentation, marketing, and promotion of poll-project results and conclusions to e.g. general public, key stakeholder groups, public representatives, and media outlets.
For further details and information about Community Connects, and/or the range of LucidTalk Polling and Market Research Services, please contact us.