Micro-Polling provides the ability to carry out dynamic polling of a particular targeted group eg this could be a specific geographic area - perhaps a NI council area, or sub-area (based on postcode analyses). It could also be a specific demographic group eg 18-24 year-olds in Northern Ireland (NI), Females in the West of NI, ABC1 socio-economic groups in Belfast, - or a particular industrial group eg NI Teachers etc. Micro-Polls aim to achieve a representative sample of opinion within the targeted group based on a mathematical analysis of the structure and Nos of the targeted group - this usually involves achieving 500-1,000 complete opinions (regarding the issues being researched).

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Micro-Polls also facilitate the establishment of Micro-Groups which can allow ongoing and regular polling over a period of time, whilst the group is ‘active’. This therefore can ascertain trends, and changing trends and opinions, over a period of time, within the targeted demographic group eg geographic area, age-group, and/or gender group. These target Micro-Groups can/could be set-up as a direct output from a Micro-Polling project, and could represent a particular group, or be representative of a specific opinion related to the clients business.

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As part of the contacts LucidTalk make during polling projects, including micro-poll projects, LucidTalk (in agreement with the client) also collate a database of poll participants who would like to also participate in future ‘Live’ events e.g. Focus Groups etc. These groups (reserached from the target demographic of the micro-poll) usually involve 70-100 participants, and would/could focus on particular issues of interest to the client.