LucidTalk can undertake tailored projects to Market Test specific new products or services for clients. These types of projects use a mixture of Direct Polling, Active Participation Polling (APP), Internet Polling Panels, and Focus groups, which can then provide an accurate representation of views/comments regarding the new client product or services, and lead to a detailed and thorough marketing plan and process.

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Sales Projects - Based on the output and direction from targeted Market Research, LucidTalk can undertake direct Sales Projects both in Ireland, UK, and internationally. This can involve direct-contact sales, tele-sales, distributor network development, international market development, and general promotional activities (e.g. exhibitions etc.). Sales projects can be based on a ‘results achieved’ basis, and therefore can show the confidence LucidTalk have in their Market Research methodologies and approach.

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Customer Communications - LucidTalk can assist with client customer communications in terms of Customer events, Customer Satisfaction Surveys, and general promotional activities. It is often of great assistance to clients if these types of ‘Customer communication’ activities are carried out by an independent third-party, as it provides a neutral approach and image to the customers of LucidTalk clients thus enabling the LucidTalk client to obtain independent data from their customers.

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Please also see the next entry in this section ‘Added Value Polling’ for more of LucidTalk’s key products and services.