LucidTalk Polling projects are usually carried out by using a combination of three channels:
1. Online NI Opinion Panel Polling - The LT NI Opinion Panel
2. Direct Telephone Contact
3. Confidential Direct mail and/or Direct Door-to-Door contact
Some Polling participants may wish to be contacted directly on their door-step when a Polling project is being carried out. Demographically these tend to be people who are more elderly, retired, and/or people from social groups D&E (lower working class, on benefits etc.) who are sometimes not comfortable with the ‘work’ of direct mailing their views, or using the Internet.
This would be carried out by the polling participant/ panel member completing a Questionnaire and returning it to an ‘Independent Adjudicator’ via reply-paid mail. This channel is usually used by people who are most concerned about confidentially, and concerned that their views cannot be traced directly back to them.
Using a mix of all the above communication channels, will ensure that any proposed Polling Projects will produce the highest possible accuracy in the results, and which will fairly represent public opinion in Northern Ireland.